With the opening his first store in 1994, Steven Alan quickly became known not only for the emergence of the casual cool world of shirting, but also his special finds and curated pieces from up and coming designers. Recognizing the need to assist those emerging designers in navigating the build out of their wholesale business while continuing to nurture and preserve the brand itself, the Steven Alan Showroom was launched in 1997.
Occupying 6,000sf over two floors, the showroom is designed to be a flexible space to be easily adjustable to the design seasons and at the same time  in tune with the design aesthetic of Steven Alan branding: simple raw materials, clever solutions and downtown loft  bourgeois-boheme feel. The program includes accessories / shoes / jewelry display, women's showroom, mens and kids showroom. The result is a cool and unpretentious space, quintessential Steven Alan.